Follow Me
Clare Forestier Eventhost logo

In this episode of Not the Same as Last Year, Clare is joined by seasoned event sales and sponsorship expert Richard Morris, who’s been transforming how sponsors show up at events for over 25 years.

From tired sponsorship packages to cringeworthy on-stage moments, Clare and Richard explore the very real tension between what sponsors want and what audiences need. They share ways to shift the story—from last-minute fixes to building a better approach from the start.

This one’s a must-listen for planners tired of hearing “but that’s what we sold them,” and for anyone trying to align commercial goals with a quality attendee experience.

What’s Inside:

Resources:

👉 Connect with Richard Morris on LinkedIn

👉 Want help reworking your sponsor strategy? Drop Clare a message or visit www.clareforestier.com

Ready to dive deeper? Download your free guide, five ways to elevate your attendee experience without breaking the bank HERE

Connect with Clare:

WEBSITE

LINKEDIN

YOUTUBE


In this episode of Not The Same As Last Year, I'm looking at the world of trade shows and exhibitions to explore why they so often miss the mark when it comes to genuine attendee engagement. Joining me is Lee Ali, from Expo Stars Interactive, who shares his insight on how exhibitors can stop chasing the same outdated tactics and start creating real human connections that lead to genuine business opportunities. While Lee speaks from the exhibitor's perspective, there's a huge crossover in how we can make these events more meaningful for attendees. If you're tired of the frenetic, sales-driven approach of trade shows and want to learn how to make them more impactful, this episode is for you. To find out more about Expostars Interactive - https://expostars.com/ To find out more about Lee - https://www.linkedin.com/in/leeali5 ♥️ Visit Clare’s channel to see more events tips https://www.youtube.com/user/ClareForestier 🔔 Check out Clare’s Website https://clareforestier.com #ClareForestier Be sure to Subscribe to the channel to be informed when the next video is published. Be sure to hit the BELL to be notified when each video comes out! Event Planners, visit my website to download a free copy of 'Five ways to Improve Attendee Experience Without Blowing Your Budget' now! https://clareforestier.com/five-ways-to-improve-attendee-experience
This episode of Not The Same As Last Year explains why repurposing event content is essential for making the most of your efforts. We’ll cover why the old excuses for not capturing and reusing content don’t hold up anymore, how repurposing can boost attendee satisfaction and make your job easier, and the steps you can take to turn every session into months of valuable material. With insights from industry expert Julius Solaris and research from Boldpush, we’ll show you the real impact of repurposing content and why it’s a game-changer for event planners. What You’ll Learn: How to turn one hour of event content into multiple pieces of engaging material. Why making content available doesn’t hurt attendance but actually enhances it. Practical tips to extend the life and reach of your event content. How repurposing content benefits both attendees and event planners. Don’t miss this episode—it’s time to stop wasting what you’ve got and start using it to its full potential! ♥️ Visit Clare’s channel to see more events tips https://www.youtube.com/user/ClareForestier 🔔 Check out Clare’s Website https://clareforestier.com #ClareForestier Be sure to Subscribe to the channel to be informed when the next video is published. Be sure to hit the BELL to be notified when each video comes out! Event Planners, visit my website to download a free copy of 'Five ways to Improve Attendee Experience Without Blowing Your Budget' now! https://clareforestier.com/five-ways-to-improve-attendee-experience
In this episode Clare investigates why certain experiences, like a rock concert, keep people coming back despite the challenges — and it’s all about emotion, community, and connection. Clare breaks down how to capture that same emotional engagement and sense of community in business events. It’s not about the flashy lights or celebrity speakers but about creating moments that resonate deeply with attendees. She offers practical tips on building emotional connections, fostering a sense of belonging, and designing events that people will talk about long after they end. Key Takeaways: How to make attendees emotionally invested in your event. The power of community and shared experiences in driving engagement. Ways to create memorable events that go beyond the ordinary. Don’t settle for just another event; learn how to make yours truly unforgettable. ♥️ Visit Clare’s channel to see more events tips https://www.youtube.com/user/ClareForestier 🔔 Check out Clare’s Website https://clareforestier.com #ClareForestier Be sure to Subscribe to the channel to be informed when the next video is published. Be sure to hit the BELL to be notified when each video comes out! Event Planners, visit my website to download a free copy of 'Five ways to Improve Attendee Experience Without Blowing Your Budget' now! https://clareforestier.com/five-ways-to-improve-attendee-experience
In this episode of Not The Same As Last Year, Clare takes a closer look at who might be missing from your events — and why it matters. Clare reveals the often overlooked audiences who choose not to attend traditional B2B events, such as introverts, neurodiverse individuals, or those with sensory sensitivities. Clare shares practical strategies to make events more inclusive and welcoming for these potential attendees. She highlights the importance of promoting inclusive features, like quiet spaces, varied networking opportunities, and thoughtful agenda design, to attract a broader audience. Discover how your event can stand out by reaching the people who wouldn’t normally consider attending. Key Takeaways: Why considering who isn’t attending your event is crucial. Actionable changes to make events more inclusive. How to market these inclusive features to reach a broader audience. Tune in to find out how you can tap into this untapped pool of potential attendees and create events that appeal to everyone. ♥️ Visit Clare’s channel to see more events tips https://www.youtube.com/user/ClareForestier 🔔 Check out Clare’s Website https://clareforestier.com #ClareForestier Be sure to Subscribe to the channel to be informed when the next video is published. Be sure to hit the BELL to be notified when each video comes out! Event Planners, visit my website to download a free copy of 'Five ways to Improve Attendee Experience Without Blowing Your Budget' now! https://clareforestier.com/five-ways-to-improve-attendee-experience
Load More... Subscribe
Follow Me
© Clare Forestier 2025 All rights reserved | Privacy Policy | Terms and conditions| Design by sage brand styling | Build by The wp nurse